MEET LAURA GERCHIK
During her long tenure as the US General Manager of Biologique Recherche, Laura relaunched the brand and drove revenue to increase by over 800%. A strategic leader, Laura identified market opportunities and took an active role in business development leading to partnerships with over 200 leading hotels, day, and medical spas. Laura cemented Biologique Recherche’s position as a privileged hotel partner, resulting in the brand becoming The Official Skincare Brand of Forbes Travel Guide, and serving on the Forbes Standards Advisory Committee.
Laura built winning PR and innovative influencer strategies that yielded organic brand relevance and high consumer engagement.
A strong operational leader, Laura recruited and cultivated a team of more than 40 professionals, building a leading education and sales department that worked synergistically to catapult market penetration and brand recognition across the US. Laura gained expertise in all aspects of importation, supply chain, and logistics having driven the externalization process multiple times as the company scaled.
In her last year at Biologique Recherche, Laura launched the brand's first e-commerce website and delivered its first US Flagship, a 5,000 sq. ft. spa in Los Angeles, transforming the business from a distribution to a multi-channel operation.
“I’M PASSIONATE ABOUT NURTURING AND BUILDING BRANDS TO THEIR FULLEST POTENTIAL…”
– LAURA
culminating in her launching Wellness Curated, an advisory and distribution company that helps brands navigate the wellness industry, particularly within the professional spa channel.
After graduating from the University of Massachusetts Amherst she began her career working for the French Government, then moved to Paris to pursue a position in commercial real estate sales. Laura loves to travel and still has a long bucket list of places to visit. Laura doesn’t drink coffee but loves her daily matcha. She is proud of having learned to ride a bike a few years ago and is passionate about mentoring the next generation of entrepreneurs. A born and raised New Yorker, Laura speaks fluent French and attended the Lyçée Français de New York.
